Marketing has always been a key point in business. Through it, an entrepreneur reaches his audience and promotes his product or services. In a word, marketing is psychology, and a marketing specialist uses all possible means to reach the target market: commercials, billboards, radio, newspaper advertising, leaflets, etc. In the last decade, a new marketing method has emerged, together with Internet evolution and technological development: online marketing (e-marketing). Business promotion through the Internet has become a highly popular method, and it can be done in several ways:
Online marketing is a cost-efficient, highly productive method of promotion; nowadays, this type of advertising is truly popular and achieves excellent results.
· Search engine marketing — website promotion by increasing visibility in search engine result pages through SEO (search engine optimisation). It’s a successful method that makes use of keyword frequency in Web content.
· Website or display advertising — website design, including logos, photos, location maps and similar items. This type of advertising is extremely catchy, especially when using animated images, audio ads and videos.
· Email marketing — targeting a focus group and sending promotional emails. This type of advertising is effective and cost efficient—it’s free.
· RSS (rich site summary/ really simple syndication) feed — a Web format that publishes updated works like news and blog entries that appears automatically in the Web browser if set.
· Blog affiliate marketing — a powerful tool in modern marketing. If a blog is visited by a large number of people, it gains rank on Google and other search engines. Advertising on blogs is a popular and successful online marketing method.
· Classified ads — there are numerous websites where an entrepreneur can publish ads to promote his business. Many are free of charge, but the best ones, including Google Adwords, have a cost that depends on the number of clicks the ad gets.
· Viral marketing — its channels are social media networks, such as Facebook, Twitter, Reddit, Digg, YouTube and such. Another marketing method that depends on the user response that the promotion receives.
· Online reputation management — creating an Internet entity to represent a person or a business. It is also a method of branding, as the presence is known through its connection to news, blogs, social media presence, pictures, videos, and so on. Interactive marketing can be undertaken as a way of direct communication between the business representatives and their customers.
Online marketing is a cost-efficient, highly productive method of promotion, and all of the examples above have their pros and cons, but nowadays, this type of advertising is truly popular and achieves excellent results. Which other ways do you use to promote your services?